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A well-written job advertisement is the first contact point between your organization and potential candidates. It’s your first chance to showcase your company’s values and culture. A strong job posting can draw attention to the role and your company which results in better quality applications and more interviews.
A good job description includes important details about the hiring process, from beginning to finish. This will ensure that you and the candidate are on the same page in terms of what to expect. This can also prevent candidate ghosting and drop-off and also a more fair, efficient hiring process for everyone involved.
Use a clear, direct language that is simple to comprehend for any type of audience. Avoid jargon and cliches that could confuse or deter potential candidates. Employ job advertisements to promote your diversity initiatives. Make sure that the language used does not exclude any person.
Make sure to mention key benefits and perks when posting your job. If your company provides free lunches, an awesome office with a view, or offers flexible working hours, it is worth including these in your job descriptions since they could tip a candidate’s favour over the competition. It’s also a great idea to mention any volunteer opportunities or involvement in the community your company is involved in as this is something prospective employees will look for when deciding which company to join.